Great Impressions

These series of magazine ads are targeted toward women ages 25 to 34 with the core market being young professional or new mom’s. Prior to these ad’s J.C. Penny was regarded as a “grandmotherly brand”. Enticing a much older audience, sales were not up to par.

Featuring younger women wearing chic clothing and accessories available at the stores, I’ve provided an image of the common consumer triggering the desire to shop at J.C. Penny. With summer approaching, this ad helps consumers think ahead on fashion.