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Make A Monster of

Your Machine

Downforce is a company specializing in performance upgrades for exotic and retro cars. This corporate identity is highlighted by a graphic standards manual provided in both print, and interactive PDF formats.

The nature of this business requires a vast amount of space to store cars, parts, tools, and a variety of other things. Therefore, I decided warehouse-type locations are best suited for this company. Here is an example of how one of these buildings would be renovated to fit the identity of DownForce.

An application was also in development to help gather statistics about our demographic and tell showcase what the company has accomplished.

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